Never Pay Retail!

Never Pay Retail-

I believe that there are eight deadly sins. Right after Sloth and Gluttony, is paying retail. I cry out in anguish when I see some poor soul with no guidance, direction and hope pay retail, oh it tears at my soul. In this unstable economy the key to a Recession Proof Wardrobe is never paying retail. First and foremost shopping is your last priority but if you are reading this, it is still a necessity of some sorts. With that, why in a time of record breaking deals and sales galore, would you pay full price? A key discovery I made many years ago, is those that pay full price are usually those that either price is no object, bad shoppers in a time crunch or just financially retarded.

To develop a lasting wardrobe in these unsteady times takes patience, and dedication. Timing is everything when it comes to being a recessionista. Retail runs on cycles that range from the weather to also the financial climate. Back in November Saks, had a fire sale of sorts where things where going for extremely low prices. Saks is trying to move merchandise due to its fiscal numbers which where not looking that good a few weeks back. It is foolish to purchase anything from a department store specifically without acknowledging that it will be marked down at minimum 30% with two months of it being the peak of the season it is for. You follow me? Well if you don’t I mean that for example a thick cashmere sweater on the sales floor since September will be at least 30% off by the time you need to wear it, which is now in NY. I like to think that if it was meant to be it was meant to be. Recently, I saw a dress in a store for $150 but in September it was $515- and I still passed on it, I am going to wait until after Christmas to see if it goes down even further!

Never paying retail can not always be applied at say Discount retailers. While Daffy’s and Century 21 do have sales, due to their alternative purchasing habits, the item may or may not be available if you come back. The Never Pay Retail rule applies about 40% of the time in those stores. However, with coupon loving establishment like Filene’s Basement and Loehmann’s you can cop an item thrown down your 20% off coupon and walk out exonerated.

To celebrate never paying retail- check out these Sample Sales going on-

Alice+ Olivia
through Thursday, December 11th. Mon, Wed 10am—6pm; Tue, Thu 10am—7pm. 261 W 36th St between Seventh and Eighth Aves, second floor

Weds 9am—8pm; Thurs 9am—7pm; Fri 9am—5:30pm; Sat 9am—3pm. 260 Fifth Ave between 28th and 29th Sts (no phone.)

Tracey Reese
through Thursday, December 11. Tues and Weds 8am—7pm, Thurs 8am—2pm. Red Bag, 250 W. 39th St between Seventh and Eighth Aves (212-398-9300)

Catherine Malandrino
Wednesday, December 10th through Friday, December 12th. Wed 8am—8pm; Thu, Fri 10am—8pm. 145 W 18th St between Sixth and Seventh Aves