Surface to Air Comes to Soho

Fashion Week is more than runway shows and presentations, in addition to  models stomping the catwalk with sullen looks while  wearing hyper expensive clothing, the city is also abuzz with brand launches and store openings.  Earlier this week on a dreary wet night, I headed over to  Soho for the Surface to Air flagship  store opening. I won't   attempt to  give a concrete definition of what Surface to Air is exactly. If you're a visionary then you'll totally understand that Surface to Air is a multimedia lifestyle brand that is a mesh of film, fashion and art direction that does quite a few collaborations with musicians such as Kid Cudi and Kim Gordon to name a few.  Surface to Air has been a hit in Europe, and recently launched an online shop for those less fortunate to buy their clothes in Euro.  The clothing  has all of the clean and high quality  European elements of sports and activewear but still functional. It's cool and casual in that non American way. Surface to Air can't fully be explained, it has to be purchased so   head on  over to to 27 Mercer Street and find out what Kid Cudi, Kanye West and a slew of other hip and stylish folks are all  raving about.
Kid Cudi spotted at the Surface to Air flagship store opening

Folks battled rain to attend the Surface to Air flagship opening

 Many a stylish folk were there to celebrate

photos by:Billy Farrell Agency
Surface to Air
NYC Flagship Open Now
27 Mercer Street
Open everyday from 11-7