They say that moving is one of the most stressful things in life, well veteran retailer Rothmans, made their recent move seem glamorous. On a brisk Friday night, loyal followers, clients and vendors of the famed retailer celebrated the relocation from the Union Square flagship to just a few blocks north to Park Avenue. For over 25 years Rothmans anchored Union Square but with the move, the space has increased from 7,000 square feet to 11,000. No longer the dark and warehouse decor of previous years, instead a lofty downtown industrial design headed by Lalire-March Architects. Although still carrying masters of the universe labels which is their bread and butter, a collaboration with Duckie Brown shows that Rothmans is courting that younger less formal male client. You can see the combination of old and new while rows of suit jackets line the wall and vertically folded vintage tee shirts placed on butcher like tables frame the aisles.
With explosive energy and a five song set, guests musical group Caveman hit the stage in posh threads courtesy of Rothmans. Multi generations, nodded their heads and smiled in glee hopefully knowing they could be fitted for a tuxedo a few steps away .
Rothmans 222 Park Avenue South
Open Sunday-Saturday
For more hours go to their website here
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