Beauty Is Digital






The beauty industry has really gone digital. Not to say that the Mary Kay parties aren't happening or that department store counters are empty. Being pampered will never get old.  The digital presence of the cosmetics industry works for the customer who knows what they want and need a fresh supply of their favorite product. Ran out of your favorite tube of lipstick, click on Sephora and your fresh tube will arrive in less than a day.

The cosmetic websites also work well for men who have a sophisticated grooming taste  but may still feel awkward  about purchasing a luxury moisturizer. Many a guy friend find that they are way to intimated to walk up to a counter and ask for Hope in A Jar by Philosophy. Not only do they fear being judged by staffers and fellow consumers, many men loathe the stereotypical pushy counter person who wants to rape his pockets as well. A personal trainer I know, shops on both QVC and HSN  and finds it easy and judgement free to   purchase Proactiv products for his acne issues as well as the Carol's Daughter haircare line he uses on his curly locks.

Education without sales related influence has also increased the presence of online shopping that is beauty specific.  With the growth of beauty related blogs  like This and That Beauty and Beauty Logic, both insiders and civilians can read reviews on products, practice techniques and see trends on non models from the safety and comfort of their own computer.

Many use traditional magazines and their online presence as keeping their pulse on the industry. With decreasing pages in  magazines and the decline of traditional media altogether, curiosity seeking cosmetic junkies turn to the web pages of their favorite magazines to stay  ahead. Beauty bible, Allure  a mainstay for over twenty years, carries over many of it's articles as well as more detailed beauty related news and investigative stories on cosmetic procedures and expert tips to it's site now more than ever.


For the bold and brazen as well as experimental, the online presence of the beauty industry is excellent for hard to find items.  Social shopping beauty site Bloom, is a built in community of customers who share their likes and dislikes of hard to find products such as Lashfood, Pharmacopia and Jane Iredale. In addition,  beauty related websites work wonders when  tracking down hard to find products. Recently, Ulta saved the day after I'd exhausted my search for the discontinued Gucci Rush fragrance.

The growing online presence of the beauty industry makes for a larger consumer market and at the end of the day, beauty and grooming are recession proof. The websites, blogs and e-commerce growth are the evidence.