Summer Fun Shopping At LOFT Concept Store

LOFT Concept Store on Sixth Avenue and 49th Street

What's not  to love about LOFT's new concept store located in Rockefeller Center. While attending the launch party last night, where I snagged the linen trouser seen below, I got a first hand view of the colorful, fun yet well organized approach to shopping that LOFT has conceptualized.   The boutique style layout made of numerous 'style closets"  gives devout LOFT ladies a sort of dream closet within a dream closet. "Designed to inspire", the concept store located on Sixth Avenue and 49th street kicks off it's opening today and every Friday for the month of June with a series of events entitled "Fridays Rock." From noon to 4 pm there will be cocktails, gifts with purchase, a deejay and raffles. Summer Fridays just got a whole lot more fashionable for the Midtown set.