Shoes lined up for a future sale |
Halston |
The digital factory visit reminded me of a field trip to a high end photo shoot I'd taken in college. With typical open creative space and Euro pop tunes coming out of the speakers, myself and a team of other well dressed ladies learned from the creative, public relations and sales teams what goes into the editorial look of each flash sale. Unlike their competitors, who create predictable yet successful visuals of their inventory, the team at vente-privee strive to create whimsical, lavish and inspirational images all in the name of moving designer excess inventory.
Men's apparel scheduled to be shot |
Creative Team working with models |
Creative Director overseeing a still life shoot
The art director giving us insight to a past shoot. |
Like anything in fashion, Europe starts the trend and us Americans follow suit. With American creativity many times held back by budgets and other commercial humdrum, European brands are allotted liberating and sometimes budget busting approval to create lavish imagery. Not a believer, flip through an issue of American Vogue and then an issue of Vogue Italia and see the difference.
Giddy with excitement our group of fashion lovers purred over the soon to be shot inventory and the well organized accessories closet and after a desk side chat with the retouch team, we got in for a group shot to mark the occasion.
Unfortunately, there were no diva antics and we all humbly sat for our portrait but I was able to reach for my inner Beyonce and take a solo candid shot.
If you're not a member of vente-privee, sign up soon as upcoming sales include Tahari for both men and women as well as Trina Turk, Charles Jourdan and sunglasses by Carrera. The site has added value for male shoppers as well as Amex holders and believe it or not, you'll feel like your shopping in Europe right from your desk.
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