JCP Steps Into Spring Fashion with Duro Olowu Collaboration


Duro Olowu for JCP

Over the past few years, I've become quite jaded over designer collaborations with big box stores. It started to look like every season some young  designer was looking to raise capital and join forces with a major retailer known for having a better pharmacy than fashion department. Bored with the cheap quality and the overall watering  down of fashion brands, I stopped buying into the hysteria and secretly boycotted a number of designer collaborations. Duro Olowu for JCP actually got me back into being excited about designer collaborations. Olowu's namesake line is  what I like to call
 Sub- Saharan Pucci. Olowu's prints are a combination of ethnic, tribal and whimsical artistic vibrancy and maintained its punch and pop with  the JCP  launch the beginning of this month. With apparel, accessories, and home the Nigerian born, London based designer has infiltrated  middle America with pops of color and shakes of style. With prices between $15-$90, the Duro Olowu JCP collaboration is the well priced fashionable kick off to spring.