Athleta Kicks Off Fashion Week With a Mega Watt Show

Performers help to launch Athleta's Fashion Week Debut 

Active apparel line Athleta is a favorite here on the blog but, yesterday they gave a high powered presentation that left me powered up for fashion week.

Entitled Crush of Adrenaline,  Athleta   made its fashion week debut incorporating  varying forms of high level, high impact movement such as modern dance, parkour, aerobics and break dancing. Choreographed to epic precision, the soundtrack included tunes by Beyonce, Ariana  Grande  and a few other notable Top 40 artists.  The punctuated movements by the performers showcased the fashion forward functionalism that  defines the Athleta brand. Narrowing in on the empowerment of women, the varying  definitions of  fitness as well as putting the fun in fashion, Athleta's first Fashion Week was one of the best presentations I've seen in my ten plus years of attending.