Retailer Kohl's and Designer Reed Krakoff Kick Off REED

Affordable lifestyle retailer, Kohl's and celebrated designer Reed Krakoff, have joined up for a fashion forward, accessory driven collaboration entitled REED sold exclusively at Kohl's.  The one hundred piece collection is part apparel part accessories, with Krakoff of noted American accessory brand Coach, keeping his aesthetic of fashion and function. REED is a  a first for both Kohl's as well as Krakoff as it is Kohl's first limited edition exclusive line to feature handbags which range in price from $15-$129. The line triggers a number of bag shapes from Krakoff's now defunct line as well as a touch of the all American design from the Coach archives. The most valuable aspect is seen in the apparel that features a drop of post modern American artist like Jasper Johns, a lifestyle approach of East End Long Island and a dabble of prep. 

REED  looks better than its contemporary fast fashion collaborations and hopefully the approachable price-point opens a new chapter to the existing and new Kohl's customer. 

For more information and to shop REED click here